Seoyeon Kelly Wang – Designer


Brand Design
Brand Identity
Brand Identity
Brand Identity
Campaign Design
Art Direction
Product Design
Graphic Design
Graphic Design
Brand Identity

Information

© 2026



TUMI Brand Campaign

with Spring Studios, 2021
TUMI, the leading international travel and lifestyle brand launched the MOVE campaign. TUMI taps into a world beyond business and travel. The pieces created for this collection were designed with their clients’ multifaceted lives in mind. MOVE is more than just exercise, it is a way to empower clients to pursue their passions, to get up and embrace the aspects of life that moves them.

I art directed and created the digital toolkit for campaigns, for both digital and in-store experiences.