Resy
with High Tide, 2021Resy is a restaurant-focused reservation platform that uses technology to transform the hospitality landscape. Since acquired by Amex, Resy and Amex work together to provide exclusive dining access and special events.
Considering both Resy’s visual identity guideline and Amex’s guideline, I have created a holistic and robust identity systems that unite both worlds, while maintaining the brand equity. The guideline establishes cobranded identity in both B2C and B2B communications that live in digital environments.
Considering both Resy’s visual identity guideline and Amex’s guideline, I have created a holistic and robust identity systems that unite both worlds, while maintaining the brand equity. The guideline establishes cobranded identity in both B2C and B2B communications that live in digital environments.
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