Seoyeon Wang

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	<title>Seoyeon Wang</title>
	<link>https://seoyeon-wang.com</link>
	<description>Seoyeon Wang</description>
	<pubDate>Wed, 09 Sep 2026 21:32:46 +0000</pubDate>
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		<title>Front page</title>
				
		<link>https://seoyeon-wang.com/Front-page</link>

		<pubDate>Mon, 23 May 2022 17:37:45 +0000</pubDate>

		<dc:creator>Seoyeon Wang</dc:creator>

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	<item>
		<title>Information</title>
				
		<link>https://seoyeon-wang.com/Information</link>

		<pubDate>Mon, 23 May 2022 17:37:46 +0000</pubDate>

		<dc:creator>Seoyeon Wang</dc:creator>

		<guid isPermaLink="true">https://seoyeon-wang.com/Information</guid>

		<description>
	Seoyeon Kelly Wang is a graphic designer and art director who creates design systems to help position brands in the world. In her personal and client work, she seeks eras in the past and counterculture as an inspiration. For work inquiries please contact via email.Currently︎︎︎ The New York Times
Previously
	︎︎︎ High Tide&#38;nbsp;
 Spring Studios
Athletics
The Working Assembly

Natgeo


Capabilities︎︎︎&#38;nbsp; Branding, Campaign concept and development, Art Direction, Web, Editorial, Packaging and Motion


</description>
		
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	<item>
		<title>Mobile nav</title>
				
		<link>https://seoyeon-wang.com/Mobile-nav</link>

		<pubDate>Mon, 23 May 2022 17:37:46 +0000</pubDate>

		<dc:creator>Seoyeon Wang</dc:creator>

		<guid isPermaLink="true">https://seoyeon-wang.com/Mobile-nav</guid>

		<description>Projects
New York Times

Reprise
Therapy Notebooks
Imprint
Resy
Hudson
Pacsun App
Inferno
ChatêauContact
seoyeon.k.wang@gmail.com</description>
		
	</item>
		
		
	<item>
		<title>New York Times</title>
				
		<link>https://seoyeon-wang.com/New-York-Times</link>

		<pubDate>Wed, 08 Jul 2026 01:39:47 +0000</pubDate>

		<dc:creator>Seoyeon Wang</dc:creator>

		<guid isPermaLink="true">https://seoyeon-wang.com/New-York-Times</guid>

		<description>

	New York Times
2022-Current
	Various product (News, Games, Audio, Cooking apps) and growth and engagement marketing projects

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/657197eda761bd5c12d913a231198ea248abd891aed409528c7343c9dda4879b/YIG-HERO.gif" data-mid="250529104" border="0"  src="https://freight.cargo.site/w/1000/i/657197eda761bd5c12d913a231198ea248abd891aed409528c7343c9dda4879b/YIG-HERO.gif" /&#62;


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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1188d98569e58dcb0c25835cc90d5e0db4c4c4aa1dc607b61341d3169e07b43e/YIG_4.png" data-mid="251211239" border="0"  src="https://freight.cargo.site/w/1000/i/1188d98569e58dcb0c25835cc90d5e0db4c4c4aa1dc607b61341d3169e07b43e/YIG_4.png" /&#62;


	Year in Games
	The Year in Games end-of-year digital experience highlighted players’ personal stats as a delightful toast to the year 2025.&#38;nbsp;


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	Watch Tab Launch
	The Watch tab is a dedicated destination to discover  breadth of our journalism visually in the app by swipring through short vertical videos.&#38;nbsp;


	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/54ee0cea4d30aead8e3a0e39914ae1a0c2dc3e723ef5b7e6046e3471178fe3fe/AudioApp.png" data-mid="250864115" border="0"  src="https://freight.cargo.site/w/1000/i/54ee0cea4d30aead8e3a0e39914ae1a0c2dc3e723ef5b7e6046e3471178fe3fe/AudioApp.png" /&#62;


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	New York Times Audio App Launch
	Campaign to drive engagement with the new product, the Audio app, that offers access to podcasts like The Daily, Hard Fork and more.


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	&#60;img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/aa4218c42263bb9443808f234a382d34d3392db6413e20c360ddb00728733fc9/MIniHOF-4.mov.gif" data-mid="251330386" border="0"  src="https://freight.cargo.site/w/960/i/aa4218c42263bb9443808f234a382d34d3392db6413e20c360ddb00728733fc9/MIniHOF-4.mov.gif" /&#62;

	Mini Crossword Hall of Fame
	To mark the Mini’s ten-year anniversary, we gave players the ultimate bragging rights by creating a digital Hall of Fame with a live leaderboard. Additionally, We had a live event for our puzzle editors and amazing players to get together, to have a game night and celebrate the special anniversary.&#38;nbsp;


&#60;img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fdc2691ed91d087326510c6317f69c3a5a783518c26e044ba8a997ca77648c3e/improvedsharingIAE.png" data-mid="250864132" border="0"  src="https://freight.cargo.site/w/960/i/fdc2691ed91d087326510c6317f69c3a5a783518c26e044ba8a997ca77648c3e/improvedsharingIAE.png" /&#62;
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	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3c832c386861a6c72c0316233f35baac883a2109af0fbb0119ae5d0da6ddf4da/Improvedsharing.gif" data-mid="250199129" border="0"  src="https://freight.cargo.site/w/1000/i/3c832c386861a6c72c0316233f35baac883a2109af0fbb0119ae5d0da6ddf4da/Improvedsharing.gif" /&#62;

	Sharing Product Marketing
	Product marketing campaign to encourage connecting with readers communities by sharing and gifting articles.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9447314c87092b19eb0b5dd64713a6ded3b43100ee68e669db0fa3fc4713e681/Q2_AprilGamesSale_Midi_FF_Desktop.gif" data-mid="250199165" border="0"  src="https://freight.cargo.site/w/1000/i/9447314c87092b19eb0b5dd64713a6ded3b43100ee68e669db0fa3fc4713e681/Q2_AprilGamesSale_Midi_FF_Desktop.gif" /&#62;


	Midi Crossword Launch
	The Midi is a midsize Crossword puzzle, designed to be solved–by offering approachable clues to our players.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/21801cae0a393c91ca76f28ae9c632df3aeae37934c9743411bd5ed0a8400da6/CookingxIC_1.png" data-mid="250864125" border="0"  src="https://freight.cargo.site/w/1000/i/21801cae0a393c91ca76f28ae9c632df3aeae37934c9743411bd5ed0a8400da6/CookingxIC_1.png" /&#62;

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	NYT Cooking x Instacart Partnership
	Landing page and email design to increase engagement of the partnership that makes it easy to order ingredients directly while browsing recipes in the NYT Cooking app.


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	<item>
		<title>Reprise</title>
				
		<link>https://seoyeon-wang.com/Reprise</link>

		<pubDate>Mon, 23 May 2022 17:37:46 +0000</pubDate>

		<dc:creator>Seoyeon Wang</dc:creator>

		<guid isPermaLink="true">https://seoyeon-wang.com/Reprise</guid>

		<description>&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/3439121596bc6c077fdf6b874fc59c061ed1c56e440969343db800203e0ea72f/KellyWang_Reprise_logo2.jpg" data-mid="143443389" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/3439121596bc6c077fdf6b874fc59c061ed1c56e440969343db800203e0ea72f/KellyWang_Reprise_logo2.jpg" /&#62;


	Reprise
with High Tide, 2022

	Reprise is a health supplement company that puts functional herbal extracts into flavorful gummies. Reprise believes that Traditional Chinese Medicine has a place in the modern world, and that it remains a deep and powerful aid to better health.
 Inspired by old Chinese book layouts and herbal medicine packaging, I have designed the visual identity that stays clear to its purpose – to make TCM more accessible to the modern world. I have done art direction, created a typography system, color palette and designed all visual applications and packaging.reprisehealth.com


	&#60;img width="5362" height="6703" width_o="5362" height_o="6703" data-src="https://freight.cargo.site/t/original/i/d8120ac077ca5f1390a73544f74d1f3a48a021cf1d02484f7eef76701351f2c6/Reprise_Lifestyle02-1-edit.jpg" data-mid="147631355" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/d8120ac077ca5f1390a73544f74d1f3a48a021cf1d02484f7eef76701351f2c6/Reprise_Lifestyle02-1-edit.jpg" /&#62;
	&#60;img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/fd85c483075f7f733d6c5d245d9afcfedb955f97918fef9dad1f46da75cb7d53/Reprise_LifestyleProduct_09_Small1.jpg" data-mid="146930073" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/fd85c483075f7f733d6c5d245d9afcfedb955f97918fef9dad1f46da75cb7d53/Reprise_LifestyleProduct_09_Small1.jpg" /&#62;


&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/8feddbff0b11c8868f5cb49c96edf46013e9dd1171c5bf5f08fc7d5d246e6f41/KellyWang_Reprise2.jpg" data-mid="145561550" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/8feddbff0b11c8868f5cb49c96edf46013e9dd1171c5bf5f08fc7d5d246e6f41/KellyWang_Reprise2.jpg" /&#62;
&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/1ac28c8a23489fcf78a3180bc007f70e086df03a4dec5b24420eb97deb670b1b/KellyWang_Reprise22.jpg" data-mid="145561554" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/1ac28c8a23489fcf78a3180bc007f70e086df03a4dec5b24420eb97deb670b1b/KellyWang_Reprise22.jpg" /&#62;

&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/7bbbbc836a73049f5211c3d1adc4569dcfb4176deb39ce3952fda3285d02ce26/KellyWang_Reprise53.jpg" data-mid="146930308" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/7bbbbc836a73049f5211c3d1adc4569dcfb4176deb39ce3952fda3285d02ce26/KellyWang_Reprise53.jpg" /&#62;

&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/8875897f113d2bd12ff8e1274fd35c2092d1b94654a5035b76ccf2c7dbaa4044/KellyWang_Repriseweb.jpg" data-mid="148620314" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/8875897f113d2bd12ff8e1274fd35c2092d1b94654a5035b76ccf2c7dbaa4044/KellyWang_Repriseweb.jpg" /&#62;
&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/0e492937726fa6cd54731d70c2f54b4c2c0dc6cde9dcf723c273e0a837db6d75/KellyWang_Reprisemobile.jpg" data-mid="148620325" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/0e492937726fa6cd54731d70c2f54b4c2c0dc6cde9dcf723c273e0a837db6d75/KellyWang_Reprisemobile.jpg" /&#62;


&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/c7144f150c2cdfca24b16f5121ebc7368a845dcf9425db92b3c739e47fd461c4/KellyWang_Reprise3.jpg" data-mid="145561489" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/c7144f150c2cdfca24b16f5121ebc7368a845dcf9425db92b3c739e47fd461c4/KellyWang_Reprise3.jpg" /&#62;
&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/bb33359c8bf46c9d7e61b871e24b3ff67610b29f264b66210903735b22321fce/KellyWang_Reprise4.jpg" data-mid="145561532" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/bb33359c8bf46c9d7e61b871e24b3ff67610b29f264b66210903735b22321fce/KellyWang_Reprise4.jpg" /&#62;
&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/8d25c41a7a0ff1c2131f28753545429523e7166979c27fd680f39a05fe2ae653/KellyWang_Reprise1.jpg" data-mid="145561625" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/8d25c41a7a0ff1c2131f28753545429523e7166979c27fd680f39a05fe2ae653/KellyWang_Reprise1.jpg" /&#62;


	Ingredient cards to inform customers about each herb and key nutrients.


</description>
		
	</item>
		
		
	<item>
		<title>Therapy Notebooks</title>
				
		<link>https://seoyeon-wang.com/Therapy-Notebooks</link>

		<pubDate>Wed, 09 Sep 2026 21:32:46 +0000</pubDate>

		<dc:creator>Seoyeon Wang</dc:creator>

		<guid isPermaLink="true">https://seoyeon-wang.com/Therapy-Notebooks</guid>

		<description>&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/35f5cd96797311a04788a8bb5bc65887f960270aaaf18f1551542985ffe811a7/1724161850884.jpg" data-mid="252011262" border="0"  src="https://freight.cargo.site/w/1000/i/35f5cd96797311a04788a8bb5bc65887f960270aaaf18f1551542985ffe811a7/1724161850884.jpg" /&#62;


	Therapy Notebooks
with High Tide, 2022

	Therapy Notebooks exists so that more people have the awareness, support, and access to tools of change. They broaden and translate evidence-based treatments into accessible &#38;amp; actionable tools.
I designed the journal covers, commissioned illustration to create a visual system that visualizes mental health symptoms and solutions. I art directed the photoshoot that was used on the landing page and social.shop.therapynotebooks.com


&#60;img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/0e9db843d442659c12b5ce93db85b17c980fc3dafb46f9e145cf5c67ebb742cd/20230208_FullStudio_fb719f96-e190-4847-840a-41bed6167704_2000x.jpg" data-mid="252011221" border="0"  src="https://freight.cargo.site/w/1000/i/0e9db843d442659c12b5ce93db85b17c980fc3dafb46f9e145cf5c67ebb742cd/20230208_FullStudio_fb719f96-e190-4847-840a-41bed6167704_2000x.jpg" /&#62;
&#60;img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/b52c60eb54106bee50dd2602f6b9f3fd4e5ac3c2f065dcb7e334685a25224ed0/TN.png" data-mid="252011315" border="0"  src="https://freight.cargo.site/w/1000/i/b52c60eb54106bee50dd2602f6b9f3fd4e5ac3c2f065dcb7e334685a25224ed0/TN.png" /&#62;
Wordmark created by Wendy Vong

&#60;img width="12094" height="9074" width_o="12094" height_o="9074" data-src="https://freight.cargo.site/t/original/i/f78975948d295c2c3f96884a22607ed47c0dd7802679ebdcb901d0496a564230/TN22-WideGroup_0336.jpg" data-mid="252012149" border="0"  src="https://freight.cargo.site/w/1000/i/f78975948d295c2c3f96884a22607ed47c0dd7802679ebdcb901d0496a564230/TN22-WideGroup_0336.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Resy</title>
				
		<link>https://seoyeon-wang.com/Resy</link>

		<pubDate>Mon, 23 May 2022 17:37:47 +0000</pubDate>

		<dc:creator>Seoyeon Wang</dc:creator>

		<guid isPermaLink="true">https://seoyeon-wang.com/Resy</guid>

		<description>
	&#60;img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7a6736dd739a2d1fcfbb1a66213f555b4befed9cfc949036846ec0fe620dc5c7/KellyWang_ResyAmex3.jpg" data-mid="144112726" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/7a6736dd739a2d1fcfbb1a66213f555b4befed9cfc949036846ec0fe620dc5c7/KellyWang_ResyAmex3.jpg" /&#62;


	Resy
with High Tide,&#38;nbsp;2021
	Resy is a restaurant-focused reservation platform that uses technology to transform the hospitality landscape. Since acquired by Amex, Resy and Amex work together to provide exclusive dining access and special events. Considering both Resy’s visual identity guideline and Amex’s guideline, I have created a holistic and robust identity systems that unite both worlds, while maintaining the brand equity. The guideline establishes cobranded identity in both B2C and B2B communications that live in digital environments.


&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/6cce10674fd3bde7856942006705ae58fef2ee3bc36e3fc1f34c84cdc74aa340/KellyWang_ResyAmex7.jpg" data-mid="147907572" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/6cce10674fd3bde7856942006705ae58fef2ee3bc36e3fc1f34c84cdc74aa340/KellyWang_ResyAmex7.jpg" /&#62;&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/cdc6fab75da820b51885dccddda52aa83d0f8f3933db9335f26cf90c91c769f1/KellyWang_ResyAmex8.jpg" data-mid="147907574" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/cdc6fab75da820b51885dccddda52aa83d0f8f3933db9335f26cf90c91c769f1/KellyWang_ResyAmex8.jpg" /&#62;
	&#60;img width="4000" height="4500" width_o="4000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/3d817b4ebbf87b684602a2fdf380230ccd8187c9be39d6b6733ef31b72b11919/KellyWang_ResyAmex6.jpg" data-mid="147907577" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/3d817b4ebbf87b684602a2fdf380230ccd8187c9be39d6b6733ef31b72b11919/KellyWang_ResyAmex6.jpg" /&#62;
	&#60;img width="4000" height="4500" width_o="4000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/5ca3562c593572c5c97e792eb455910f56428148091cc17156361809d720177e/KellyWang_ResyAmex9.com.jpg" data-mid="149469114" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/5ca3562c593572c5c97e792eb455910f56428148091cc17156361809d720177e/KellyWang_ResyAmex9.com.jpg" /&#62;


Banner Ads

&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/826b3ffbfc3ec3d7ee1eb3c26d58d91c522b5193dd87664aeb346f4c7e86a2f7/KellyWang_ResyAmex_BG.jpg" data-mid="144113194" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/826b3ffbfc3ec3d7ee1eb3c26d58d91c522b5193dd87664aeb346f4c7e86a2f7/KellyWang_ResyAmex_BG.jpg" /&#62;
Brand Guidelines</description>
		
	</item>
		
		
	<item>
		<title>Imprint</title>
				
		<link>https://seoyeon-wang.com/Imprint</link>

		<pubDate>Sat, 19 Nov 2022 01:28:13 +0000</pubDate>

		<dc:creator>Seoyeon Wang</dc:creator>

		<guid isPermaLink="true">https://seoyeon-wang.com/Imprint</guid>

		<description>
	&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/5d7a4f56c901b5960924a42068bdbbc28f915482b420b87628776fec862e75b6/Imprint_wordmark_kellywang.jpg" data-mid="159544764" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/5d7a4f56c901b5960924a42068bdbbc28f915482b420b87628776fec862e75b6/Imprint_wordmark_kellywang.jpg" /&#62;


	Imprint
with High Tide,&#38;nbsp;2022
	

I created a new design system including wordmark, app icon, typography and color palette to position Imprint as a knowledgible and credible education platform. 


Focused on the pursuit of learning with references to research and education, I have made a system that utilizes the visual language of academia and classic textbooks.imprintapp.com


&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/7ce50cac7da618efd37e53201e478eec86c18899b819ff61784055631b2028c1/Imprint_kellywang.jpg" data-mid="159544765" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/7ce50cac7da618efd37e53201e478eec86c18899b819ff61784055631b2028c1/Imprint_kellywang.jpg" /&#62;
&#60;img width="3104" height="1974" width_o="3104" height_o="1974" data-src="https://freight.cargo.site/t/original/i/f00dd960bacf395f24347c982c17fbcd2a866b53ee668580d895daed2de66c07/imprint_3_kellywang.png" data-mid="159544818" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/f00dd960bacf395f24347c982c17fbcd2a866b53ee668580d895daed2de66c07/imprint_3_kellywang.png" /&#62;

&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/ccd1d960783081e765fd0bd92708bbf504f63d9013d5a8c61deccd552e507f4d/Imprint_11_kellywang.jpg" data-mid="159544868" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/ccd1d960783081e765fd0bd92708bbf504f63d9013d5a8c61deccd552e507f4d/Imprint_11_kellywang.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Bloom</title>
				
		<link>https://seoyeon-wang.com/Bloom</link>

		<pubDate>Wed, 14 Sep 2022 14:30:29 +0000</pubDate>

		<dc:creator>Seoyeon Wang</dc:creator>

		<guid isPermaLink="true">https://seoyeon-wang.com/Bloom</guid>

		<description>&#60;img width="4096" height="3072" width_o="4096" height_o="3072" data-src="https://freight.cargo.site/t/original/i/98a503de658a1d5cc838c7417081168415ce34da3b08512d94c5744ff4f43b16/Bloom-x-High-Tide1194-Done.jpg" data-mid="152944392" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/98a503de658a1d5cc838c7417081168415ce34da3b08512d94c5744ff4f43b16/Bloom-x-High-Tide1194-Done.jpg" /&#62;


	Bloom
with High Tide,&#38;nbsp;2022
	Art direction for Bloom, a cannabis company based in Los Angeles.
Photographer: Sergiy Barchuk


	&#60;img width="3072" height="4096" width_o="3072" height_o="4096" data-src="https://freight.cargo.site/t/original/i/b65bb6a1f8c0edaa9bb9b80895cd9798027b6efdc953d235791fcdc72cf1eacb/Bloom-x-High-Tide0037-Done.jpg" data-mid="152944574" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/b65bb6a1f8c0edaa9bb9b80895cd9798027b6efdc953d235791fcdc72cf1eacb/Bloom-x-High-Tide0037-Done.jpg" /&#62;
	&#60;img width="2800" height="3734" width_o="2800" height_o="3734" data-src="https://freight.cargo.site/t/original/i/f444bd492883945874f5e6b3ab60d90d04cf5222c97e9a883c0f2b22e66535e5/Bloom20x20High20Tide2275Done.jpg" data-mid="152944643" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/f444bd492883945874f5e6b3ab60d90d04cf5222c97e9a883c0f2b22e66535e5/Bloom20x20High20Tide2275Done.jpg" /&#62;

	&#60;img width="1734" height="1233" width_o="1734" height_o="1233" data-src="https://freight.cargo.site/t/original/i/66bd970d43acbb3e77531b5dcd3e615340a874574d327bc9d0a67fb9558b9505/Bloom-x-High-Tide1216Done-cropped.jpg" data-mid="167386674" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/66bd970d43acbb3e77531b5dcd3e615340a874574d327bc9d0a67fb9558b9505/Bloom-x-High-Tide1216Done-cropped.jpg" /&#62;


	&#60;img width="3072" height="4096" width_o="3072" height_o="4096" data-src="https://freight.cargo.site/t/original/i/44c8bb31cbf8ae13d83153d07cd19e7a4d8b0cb0a680c302862dfa0fd54a67e1/Bloom-x-High-Tide0079-Done.jpg" data-mid="152944670" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/44c8bb31cbf8ae13d83153d07cd19e7a4d8b0cb0a680c302862dfa0fd54a67e1/Bloom-x-High-Tide0079-Done.jpg" /&#62;
	&#60;img width="3072" height="4096" width_o="3072" height_o="4096" data-src="https://freight.cargo.site/t/original/i/0e39c0287fe3e2f0cdcad752cc0261c8f0ca9a32b6bcf4df88c4ce7b6437e415/Bloom-x-High-Tide2164-Done.jpg" data-mid="152944672" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/0e39c0287fe3e2f0cdcad752cc0261c8f0ca9a32b6bcf4df88c4ce7b6437e415/Bloom-x-High-Tide2164-Done.jpg" /&#62;


	&#60;img width="3073" height="4096" width_o="3073" height_o="4096" data-src="https://freight.cargo.site/t/original/i/41b854f9d3f5d553c9afcd42ffff3a746984a650d434fee9eaafc44a1a3f4be9/Bloom20x20High20Tide4233Done.jpg" data-mid="152944877" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/41b854f9d3f5d553c9afcd42ffff3a746984a650d434fee9eaafc44a1a3f4be9/Bloom20x20High20Tide4233Done.jpg" /&#62;
	&#60;img width="3277" height="4096" width_o="3277" height_o="4096" data-src="https://freight.cargo.site/t/original/i/cb0ced1a84454ab06d204df881840db85155688883fe89b0240942c395cfdefc/Bloom20x20High20Tide004120Done.jpg" data-mid="152944885" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/cb0ced1a84454ab06d204df881840db85155688883fe89b0240942c395cfdefc/Bloom20x20High20Tide004120Done.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Hudson</title>
				
		<link>https://seoyeon-wang.com/Hudson</link>

		<pubDate>Tue, 12 Jul 2022 01:32:35 +0000</pubDate>

		<dc:creator>Seoyeon Wang</dc:creator>

		<guid isPermaLink="true">https://seoyeon-wang.com/Hudson</guid>

		<description>
	&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/8dd35ed8295cd7d4e400376760766635efee8884b9a83416a2143138698e0cd8/title.gif" data-mid="147635435" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/8dd35ed8295cd7d4e400376760766635efee8884b9a83416a2143138698e0cd8/title.gif" /&#62;


	Hudson
Personal project, 2020
&#60;img width="325" height="325" width_o="325" height_o="325" data-src="https://freight.cargo.site/t/original/i/94a726164e88b7bd7fc064da8b4ea6b1ff10aeb241b1f526c558cb6d80e0f7ee/tdcbadge.png" data-mid="148870254" border="0" data-scale="35" data-no-zoom src="https://freight.cargo.site/w/325/i/94a726164e88b7bd7fc064da8b4ea6b1ff10aeb241b1f526c558cb6d80e0f7ee/tdcbadge.png" /&#62;
	Hudson is a company that encourages New Yorkers to explore the Hudson Valley in the upstate New York.With a rising eagerness to travel upstate in the younger generation of New Yorkers, I initiated this project to learn about the geography and essential tools that I will need whether I’m hiking or camping upstate. With the starter kit consisting of various tools and the guide book, New Yorkers can easily prepare themselves to escape the busy, hectic city life. Inspired by vintage photographs, labels and stickers, Hudson strives to evoke the vibe of the 50s with an emphasis on functionality in the wild. Recipient of TDC67 Certificate of Typographic Excellence.


&#60;img width="771" height="468" width_o="771" height_o="468" data-src="https://freight.cargo.site/t/original/i/932c804eac342f725f2303cc48a746c93d77ce63839e74e05b37c457f0452ea8/suitcase.png" data-mid="149540862" border="0" data-scale="60" src="https://freight.cargo.site/w/771/i/932c804eac342f725f2303cc48a746c93d77ce63839e74e05b37c457f0452ea8/suitcase.png" /&#62;


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	Hudson Guidebook designed to be the key brand experience to inform people about outdoor safety tips, kit user guide, maps and points of interest.
	

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